Business is Booming

As I mentioned on Monday, it’s been a really exciting few weeks for Lemon Tree Cookies. Two weeks ago, we received our first order that didn’t come from a friend, family member or coworker. That means someone googled “Indianapolis custom cookies”, found our website, liked what she saw and decided to buy our product. (There it is, number three! Hooray for SEO!!)

When I received that email in my inbox, my jaw hit the floor. I couldn’t believe it! Obviously, this is what we’ve been hoping would happen, but so far we’ve had kind of a kamikaze approach to everything –  “Want to buy our cookies? Awesome, here you go!” No real marketing plan, tracking or advertising. That was part of the business that I was planning on getting to eventually. “Let’s just take things as they come,” was our mantra.

Well it appears that now we’re having to catch up to Lemon Tree’s success, rather than build it up. I don’t anticipate this will be the case for long, but I think it was just the kick in the pants that I needed to start giving Lemon Tree the time and attention it deserves. Hence, this blog.

I’m not sure if I was nervous about wholeheartedly promoting our business because I wasn’t sure it would live up to what I’d hoped it would be, or even completely flop. Maybe it would just remain a little side project for my mom and me, and that would be it. I think I would have been okay with that, too. But it seems that may not be what the universe has in store for us, and it’s time to give this thing a shot.

I was so jazzed about that cookie order, I promptly posted a photo on our wildly neglected Facebook page, and that blew up too. Like we-got-two-new-orders-straight-from-Facebook kind of blew up. That was part two of what told me I need to be focusing more on really promoting Lemon Tree. We now have seven rather large projects for the month of August, and we hardly had to try for those. Imagine what we could do with some real effort!

So I guess we’re taking the plunge. Saying to the world, “We’re Lemon Tree, and we’re here to sell some cookies.” If I know that it’s what I want to be doing, what should stop me from doing it with all my heart?